Publishers: Case Studies
- Frequency Optimisation Maximizes Efficiency of Online Marketing Spends
Komli Media announced the results of its case study analysis of click and conversion rates at varying frequency levels. The findings reveal that the highest click through rate was recorded on the first impression, while the highest conversion rate was in the 2-5 impression range. The study also analyses a click distribution to evaluate the trade off between efficiency and higher conversion rates.»
- Form Based Banners Deliver Higher Payouts for Publishers
After beating Advertiser expectations with their revolutionary product Search RePlay, India's leading Ad Network, Komli Media has once more surpassed advertiser's needs.»
Although there are indigenous auto Web sitesthat can provide advertisers with reasonable options, I believe there is tremendous scope for Komlis Auto Channel to focus on the auto segment and offer advertisers options across a wide spectrum of both international and Indian auto sites.