Publishers: Case Studies

  • Frequency Optimisation Maximizes Efficiency of Online Marketing Spends
  • Komli Media announced the results of its case study analysis of click and conversion rates at varying frequency levels. The findings reveal that the highest click through rate was recorded on the first impression, while the highest conversion rate was in the 2-5 impression range. The study also analyses a click distribution to evaluate the trade off between efficiency and higher conversion rates.»

Testimonial

Although there are indigenous auto Web sitesthat can provide advertisers with reasonable options, I believe there is tremendous scope for Komlis Auto Channel to focus on the auto segment and offer advertisers options across a wide spectrum of both international and Indian auto sites.
— Uma Sivakumar, Head of Online Media, Tribal DDB India