Products: Audience Measurement - ViziSense
The Indian Internet landscape has, until the launch of ViziSense, lacked accurate and reliable audience data. Media planners have relied on their gut instinct to estimate audience demographics and traffic data, leading to difficulties in effectively planning media spends. Publishers, in turn, have been unable to provide advertisers with independent statistics about the composition of their site audience and their site activity. ViziSense fills this gap.
ViziSense is an exhaustive audience measurement platform that can be used to look up audience and traffic statistics for any Internet site accessed from India. ViziSense allows advertisers, media agencies and publishers free and equal access to demographic and traffic data for any of these websites. The demographic data includes attributes such as age, gender, income, education, internet usage, and marital status.
With the Technology Vertical from Komli, we now have an exclusive opportunity to reach out to a fragmented audience online - the tech-savvy youth interested in new mobile phones. The Sony Ericsson online campaign focuses on quality web sites to reach out to such audiences and we hope to engage them and strengthen brand recall. 