Products: Video
Komli's video advertising solutions offer brand advertisers a great way to engage with their audiences across India's largest publisher network while offering publishers much higher CPMs than banner ads or even rich media. The benefits of advertising using video are many:
- Easy portability of offline (TV) creative
- An unobtrusive yet effective way to achieve brand engagement
- Increased demand and interest among users of consuming video content online
Komli offers video advertising in the following formats:
- In-video advertising (in association with Arti Media)
- In-banner video
Komli will soon launch in-stream (pre/mid/post-roll) video capabilities.
In-video advertising with Target-Ad technology
Komli exclusively offers Artivision’s Target-Ad technology in India, that allows intelligent placement of advertisements in all types of online video content. Target-Ad uses advanced video content analysis to automatically find and map IAB standard ad units within areas that do not interfere with the user’s viewing experience.
We are delighted to see Komli enter the online video ad market. Video advertising is one of the fastest growing sub-sets of online advertising. It is convenient for advertisers and allows them to fit their message seamlessly into the user's online experience. A roll-out of this technology across Komli's entire publisher network will enable us to quickly scale up and scale down video ad campaigns without managing hundreds of publisher relationships on our own.