Products
Komli takes innovation very seriously. Being a company with roots in technology products, a very high percentage of the company's staff are engaged in R&D. We are driven by the mantra of making online advertising more efficient.
Products we have developed in-house:
Audience Measurement: ViziSense - India's first free to use online audience measurement platform
Ad Planner: ViziSense MediaMix - India's first free to use online media planning tool
Retargeting: Search RePlay - A unique product combining the best of search and display advertising to drive efficiency for performance focused marketers
Reach: ReachMax - Komli's ad network reaches out to more than 50% of India's online user base. Brand marketers use rich media and the benefits of frequency capping in ReachMax to drive superior brand engagement with the maximum number of online users at any time.
Products that we have introduced in India in partnership with leading worldwide partners:
Rich media: PointRoll - Komli has partnered with PointRoll, the leading rich media provider in the US & the largest rich media company in the world, in an exclusive relationship to bring their cutting edge rich media solutions to India. Click here to see rich media in action.
Brand Impact Measurement: Vizu - In partnership with Vizu, Komli has launched Ad Catalyst, India's first and only real time brand impact measurement tool. Aimed at taking online brand measurement beyond CTR, the tool will enable agencies and advertisers to assess viewer perceptions of key brand attributes in real time.
With the Technology Vertical from Komli, we now have an exclusive opportunity to reach out to a fragmented audience online - the tech-savvy youth interested in new mobile phones. The Sony Ericsson online campaign focuses on quality web sites to reach out to such audiences and we hope to engage them and strengthen brand recall. 