Komli Celebrates its 2nd Anniversary


Disco lights. Birthday cake. Tug-o-war. Komli-ites let their hair down on 6th October, celebrating with fervor Komli's fantastic journey into its 2nd year as India's leading digital advertising & technology company. From small beginnings as a 4 member team, Komli has now grown to a 70+ team across Mumbai, Pune, Delhi, Bangalore, Palo Alto & New York serving over 1 billion ad impressions per month and speaheading innovations in technology solutions across lead acquisition, targeting, rich media & measurement.

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IAMAI 4th Conference on Digital Marketing, Mumbai

Amar Goel, CEO & Founder, was invited to speak at the IAMAI Digital Marketing Conference held on 30th September, to be part of the debate on 'Ad Networks: What Value Can They Possibly Bring?'. Addressing media planners, agencies and advertisers alike, Amar explained why ad networks are key to the media ecosystem; that with better reach and targeting capabilities, we enable marketers to broadly & cost effectively reach audiences across a variety of sites and help publishers to maximise value of their inventory.

 

Watch the video here

 
 

What is it like for you working at Komli?

Meera Srivastava, Regional Sales Manager

 

Having been with Komli for over a year, I've encountered many challenges - like learning to develop & maintain key client relationships in the market. Komli has nurtured my ability to think out of the box and it's been an exciting learning experience since then. What fuels us at Komli is its strong strategy for growth, a culture that encourages innovative thinking to meet clients' needs and its ability to create extraordinary results quickly.


Join us at Komli

 

Publisher Interview with V V Raju of Way2sms.com, India's leading messaging solutions portal

How has Komli Media helped you to maximise the value of your inventory?

 

We're pleased to have been associated with Komli for over a year now. Komli has monetised over 20% of our inventory which is more than average of what other networks promise. Komli isn't merely just an ad network, they've also provided us with access to innovative technology solutions that helps to maximise revenue for our site. The CTRs offered are on average 25% better than what other networks offer, and their reporting services are as good as AdSense!


Case Study: Frequency Optimisation Maximises Efficiency of Online Marketing Spends

Komli Media's analysis on click and conversion rates at varying frequency levels reveal that the highest click through rate was recorded on the first impression, while the highest conversion rate was in the 2-5 impression range. Interesting insights reveal that publishers should ideally give each ad network no more than one impression per user, whereas advertisers should closely examine frequency capping as a lever to increase the efficiency of their media buy.

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