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Komli Media Launches Auto Channel
Auto companies, auto accessory manufacturers, auto financiers and brand marketers of almost every genre can now reach out to the fragmented Indian male audience aged between 18 - 40 years, from middle class and affluent socioeconomic backgrounds, all under one umbrella of Komli Media's Auto Channel - a collection of over 15 niche, top Indian auto Web sites. Uma Sivakumar, Head of Online Media, Tribal DDB India said, "Most auto manufacturers are reaping the benefit of this audience behaviour by using the net actively in their media selection..
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Winning Streak at Red Herring 100 Global & Asia Awards 2008
Komli Media won the Red Herring Top 100 Global Companies Award in San Diego and the Red Herring Top Asia Award in Hong Kong. Komli is one of the very few companies from India to have received both of these prestigious awards. Amar Goel, CEO & Founder of Komli Media said, "We are extremely delighted at receiving this honour. These awards are a worthy recognition of our commitment to delivering innovative technology solutions to marketers and publishers and our growing achievements in the digital advertising space."
Read Amar's blog here
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What's it like working at Komli Media?
Parag Dhanuka, Software Engineer
There's a buzz around Komli, an almost never ending zeal to make things happen.I like the fact that Komli Media gives me the ability to innovate, play around with numbers and implement new ideas. This is a great place to be in as everyone puts in their best to get things done and we sure know how to celebrate our Fridays!
Join us at Komli
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Interview with Pankaj Patel, Chief Ideator of Carazoo.com
Q: Why should marketers advertise across a spectrum of auto sites rather than on one site alone?
"By being part of an auto vertical ad network, marketers can now get a chance to deal with a handful of the top auto websites versus just one. The unduplicated reach and expanded targeting capabilities of such an auto channel also helps advertisers reach a broader spectrum of their target audience."
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Brand Marketers Look Beyond Clicks To Measure Ad Campaign Success
Komli Media and Vizu Corporation have partnered to introduce the Ad Catalyst platform that helps advertisers go beyond Click Through Rates (CTR) by measuring how online ads impact viewer perceptions of key brand attributes in real time. For the case study, Komli teamed up with one of India’s leading technology hardware providers to evaluate the impact of their banner advertising campaign on eBay India. |
read more |
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Have any suggestions and feedback? Write in to pr@komli.com |
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