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Media Veteran Pradeep Guha joins Komli Media’s Advisory Board
Media guru Pradeep Guha will advise the Komli senior management team on the future direction of the company, ideas for growth and the overall business and marketing strategy. Mr. Guha commented, “Komli's expansive breadth of expertise in creating innovative products and technologies for the online media space is commendable. Its success so far is a testament to their vision for revolutionizing the Indian online advertising space, and I'm delighted to be part of such a dynamic, fast-growing organization.” Read more.
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Komli Media hosts ViziSense MediaMix LIVE demo
March saw the official launch of ViziSense MediaMix - India's first ever online media planning tool that helps media planners and marketers identify the optimal mix of Web sites to attract the relevant target audience for their online campaigns. The live demo of the ViziSense MediaMix tool saw the who's who of the advertising and media industry, gathered to understand how online media planning can be made easier.
Take a look at the pictures and video clips here.
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ViziSense presents monthly trend reports on the Indian Online Audience
The Internet has expanded beyond metros to tier II and tier III cities and become central to the daily life of close to 36 million people. Both marketers and media planners have realised that it’s only going to get bigger in the near future. Every month, ViziSense releases the Digital Directory in Mint, which presents qualitative and quantitative data on online consumer trends. There’s also the ViziSense Online Audience Insight that taps into interesting search trends for popular events and news that made headlines that month. To know more about what your audience could be looking for, email us here.
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Publisher Interview with Vineet Midha, Business Manager, Monster India
“At Monster India, we’re working with many ad networks to monetise our unsold inventory. However, I’d rate Komli Media as one of the few ad networks who have been great to work with, in over a year that we’ve been associated with them. As part of the Komli Performance Network, we’ve been able to maximise the value of our remnant inventory. I’ve seen the ViziSense demo too and think it’s a fantastic product in online audience measurement. With Komli launching several new verticals in various segments; it would be interesting to see whether a career or job vertical channel could work.” Join Komli’s Network here.
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Case Study: Big TV Gets Big Results with Komli Media
2008 saw the impressive debut of Reliance ADAG’s foray in direct to home (DTH) services - Big TV was set to invade homes all across India. Komli Media teamed up with Big TV to evaluate the impact of their banner advertising campaign on Komli’s ad network. Interesting insights from the brand impact study revealed a 25.6% brand awareness lift from impressions, which indicates that CTR alone is not a reliable indicator of the success of a marketing campaign.
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