MakeMyTrip and Yatra.com: Fighting tooth and nail for 2nd Place in the Top Travel eCommerce (B2B) Category
ViziSense releases its web rankings for the Top 5 Sites by Category for August 2009
ViziSense releases its web rankings for the Top 5 Sites by Category for August 2009
September 16th, 2009 (Mumbai, India) - ViziSense (www.vizisense.com), India’s leading online audience measurement and analytics platform, today released its monthly web rankings of the Top 5 Sites by Category. Among the notable trends during August were:
- MakeMyTrip and Yatra finish close for 2nd place in the Top Travel eCommerce (B2B) Category.
- Web portals Rediff and Indiatimes make increasing gains since July.
- Shaadi.com inches closer to Bharat Matrimony’s reach.
- Sports sites see a huge dip in traffic as cricket fever dies down in August.
- SBI Bank and Carwale experience some of the highest increases in month-on-month traffic.
Travel eCommerce (B2B):
Travel websites continue to build momentum and witness a healthy increase in traffic in August. While IRCTC’s Online Passenger Reservation System enjoys the highest reach of 4.07M unique users, MakeMyTrip and Yatra.com traffic numbers report a difference of just 50,000 unique users – could this mean that the rapidly growing Yatra would soon climb to the No. 2 spot within the Travel category in coming months? Leading OTA Cleartrip.com also saw a jump of 22% in reach since July.
Travel websites continue to build momentum and witness a healthy increase in traffic in August. While IRCTC’s Online Passenger Reservation System enjoys the highest reach of 4.07M unique users, MakeMyTrip and Yatra.com traffic numbers report a difference of just 50,000 unique users – could this mean that the rapidly growing Yatra would soon climb to the No. 2 spot within the Travel category in coming months? Leading OTA Cleartrip.com also saw a jump of 22% in reach since July.
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Web Portals:
Since July, Rediff and Indiatimes are the only web portals to see an almost equal percentage increase in traffic to their websites. Rediff, although, has reason to see this growth given their recent homepage redesign and the on-going TVC promotion.
Since July, Rediff and Indiatimes are the only web portals to see an almost equal percentage increase in traffic to their websites. Rediff, although, has reason to see this growth given their recent homepage redesign and the on-going TVC promotion.
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| *represents the unduplicated reach of related properties. e.g. Orkut.com* includes users who visit both orkut.co.in and orkut.com | |||||||||||||||||||||||||||||
Matrimonial:
While some sites in the Matrimonial category experience a double-digit percentage increase in traffic; the gap between Bharatmatrimony and Shaadi continues to reduce with Bharatmatrimony dipping by 6.87% and Shaadi increasing by 10.42% since July.
While some sites in the Matrimonial category experience a double-digit percentage increase in traffic; the gap between Bharatmatrimony and Shaadi continues to reduce with Bharatmatrimony dipping by 6.87% and Shaadi increasing by 10.42% since July.
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| *represents the unduplicated reach of related properties. e.g. Orkut.com* includes users who visit both orkut.co.in and orkut.com | |||||||||||||||||||||||||||||
Sports:
Sport sites continue to witness a beating for the second time in a row as percentage changes in traffic decrease to almost half of July’s traffic numbers. Sify Sports finds its way into August’s Top 5 Sports Sites.
Sport sites continue to witness a beating for the second time in a row as percentage changes in traffic decrease to almost half of July’s traffic numbers. Sify Sports finds its way into August’s Top 5 Sports Sites.
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| *represents the unduplicated reach of related properties. e.g. Orkut.com* includes users who visit both orkut.co.in and orkut.com | |||||||||||||||||||||||||||||
Banking & Auto:
Across categories, SBI Bank reports the highest percentage change in traffic with an increase of 65.82% since July! It has pipped HDFC Bank to claim 2nd place in the Banking category. Sites in the Auto Category continue to see a surge in traffic, with Carwale still reining No. 1 for the third month in a row. Carwale.com increased traffic on site by almost 70% over July.
Across categories, SBI Bank reports the highest percentage change in traffic with an increase of 65.82% since July! It has pipped HDFC Bank to claim 2nd place in the Banking category. Sites in the Auto Category continue to see a surge in traffic, with Carwale still reining No. 1 for the third month in a row. Carwale.com increased traffic on site by almost 70% over July.
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| *represents the unduplicated reach of related properties. e.g. Orkut.com* includes users who visit both orkut.co.in and orkut.com | |||||||||||||||||||||||||||||
The Top 5 Sites by Category released monthly, provides a macro view of traffic and popularity metrics across key categories with insights into the top performing online properties, audience reach and usage, audience duplication within the category, etc.
The categories include Web Portals, Job Search, Search, Social Networking, Photo & Video Sharing, Email, Education, Matrimony, Airlines, Real Estate, Travel Ecommerce, Airlines, Banking, B2C Classifieds, B2B Classifieds, Automobiles, Entertainment, Music and Sports. To view the top Internet properties in these popular categories please visit www.vizisense.com/dashboard.
The categories include Web Portals, Job Search, Search, Social Networking, Photo & Video Sharing, Email, Education, Matrimony, Airlines, Real Estate, Travel Ecommerce, Airlines, Banking, B2C Classifieds, B2B Classifieds, Automobiles, Entertainment, Music and Sports. To view the top Internet properties in these popular categories please visit www.vizisense.com/dashboard.
About ViziSense
ViziSense (www.vizisense.com) is India's first open online audience measurement service that accurately reports details of site visitor demographics and other audience characteristics. ViziSense is a product from Komli Media. Headquartered in Mumbai, Komli Media is also located in Delhi (India) and New York (US). For more information log on to www.komli.com.
For further press information, please contact:
| Nisha Menezes Komli Media Pvt. Ltd. Tel: +91 922 33 22 500 Email: nisha.menezes@komli.com |