Komli Media’s Premium Network Allows Brand Advertisers to Reach and Target Audiences
with Scale across Niche Sites
Targets every major audience channel; single window access to as many as 20 million unique users per month in India.

September 1^st, 2009 (Mumbai, India) - Komli Media (www.komli.com), India’s leading digital advertising and technology company, has expanded its reach and targeting with the addition of seven new premium content channels to its Premium Network – Sports, News, Lifestyle and Women, Youth, Technology, Entertainment and Business and Finance. They represent a collection of over 100 web sites that enable advertisers to target highly engaged and niche audiences in a transparent manner.

Each of Komli’s premium content channels represents an important consumer segment - allowing advertisers to extend their brand by reaching out to the entire spectrum of their target audience across multiple sites in one go, thereby increasing the value of their advertising dollar. E.g., Komli’s Sports Vertical - which comprises of some of the top Indian sports websites such as cricketnext.com and cricbuzz.com among others - attracts significantly more unique users than the number one sports website in India.

Prashant Mehta, COO of Komli Media, said, "Our Premium Network is now the first ad network in India to offer brand advertisers a one-stop opportunity to reach out to the most in-demand content and consumer segments. Brands today are not just looking at advertising on great content, but also for the best means of delivering their message, measurement of spends and full visibility and transparency into sites where audiences are most engaged. We offer an unbeatable package of great content, site-by-site data, advanced targeting, rich media and brand measurement solutions."

Several leading brand advertisers, including a leading FMCG company and a global mobile phone manufacturer, have already turned to the Komli Premium Network to advertise on the Youth, Sports, Lifestyle, Auto and Technology channels respectively.

"With the Technology Vertical from Komli, we now have an exclusive opportunity to reach out to a fragmented audience online - the tech-savvy youth interested in new mobile phones. The Sony Ericsson online campaign focuses on quality web sites to reach out to such audiences and we hope to engage them and strengthen brand recall," said Gopa Kumar, Business Group Head – Interaction, Mediaedge: cia.

Komli Media is a digital advertising and technology company enabling marketers to reach and acquire their audiences and publishers to maximize their revenues. Komli Media powers India’s leading ad network platform with solutions across lead acquisition, targeting, rich media and measurement. Headquartered in Mumbai, with an engineering centre in Pune, Komli Media is also located in Delhi (India) and New York (US). For more information log on to www.komli.com.