Ebay Leads India's eCommerce (B2C) Category; Cricket Action in September Lifts Sports Category
ViziSense releases its web rankings for the Top 5 Sites by Category for September 2009

October 12^th, 2009 (Mumbai, India) - ViziSense (www.vizisense.com), India’s leading online audience measurement and analytics platform, today released its monthly web rankings of the Top 5 Sites by Category. Among the notable trends during September were:

eCommerce (B2C):
While the online retail shopping industry has yet to really take off in India, Ebay leads the eCommerce category for September’s rankings. US-based eCommerce giant, Amazon is ranked second, whilst Indian eCommerce sites like Rediff and Indiatimes Shopping trail behind. With the upcoming festive season, it would be interesting to discover any increase in consumers flocking to online retailer sites.

Sports:
Sport sites have witnessed the largest jump in traffic since the previous month. Yahoo! Cricket comes out on top again as the most popular cricket site with over 2.31 million users. Espnstar.com, enters the Top 5 most popular sports sites category, with over half a million users.

Matrimonial:
Shaadi leads the Matrimonial category, with over 2 million unique users, whilst Bharatmatrimony with 1.62 users, moves one spot down to number two. Shaadi has been consistently catching up to Bharatmatrimony’s reach over the last few months.

Contests/Gaming & Regional Language:
Starting September, several brand new categories – eCommerce (B2C), Contests/Gaming and Regional Language – have been added to monitor India’s top performing online properties. Under Gaming, Travian.in – a popular multi-player online game – leads the category, followed closely by Zapak.com. While under the Regional Language category, Yahoo! Jagran is the most popular Hindi language portal with over 1 million users.

The Top 5 Sites by Category released monthly, provides a macro view of traffic and popularity metrics across key categories with insights into the top performing online properties, audience reach and usage, audience duplication within the category, etc.

The categories include Web Portals, Job Search, Search, Social Networking, Photo & Video Sharing, Email, Education, Matrimony, Airlines, Real Estate, Travel eCommerce, B2C Ecommerce Airlines, Banking, B2C Classifieds, B2B Classifieds, Automobiles, Entertainment, Music, Sports, Regional Language and Contests/Gaming. To view the top Internet properties in these popular categories please visit www.vizisense.com/dashboard.

ViziSense (www.vizisense.com) is India's first open online audience measurement service that accurately reports details of site visitor demographics and other audience characteristics. ViziSense is a product from Komli Media. Headquartered in Mumbai, Komli Media is also located in Delhi (India) and New York (US). For more information log on to www.komli.com.