This Festive Season, Komli Facilitates Great Deals for Online shoppers!
Komli Media, APAC’s leading media technology company, kicked-off the Komli India Shopping Spree (KISS), an online discounts and coupons festival, as a part of its affiliate and publisher marketing strategy. The program has been rolled out exclusively to Komli’s affiliates in association with leading E-commerce giants.
Komli’s KISS is a 7-day festival, from the 17th to the 23th of November 2014, making this a hard-to-miss offer period for shoppers looking for great discounts online.
“The Komli Shopping Spree is a welcome initiative by Komli to bring the best deals to consumers, as well as helping e-commerce companies and brands sell more. We believe this is an exciting shopping festival which will be a win-win for all the parties so we look forward to the week!” said Ravi Trivedi, Founder, Couponrani.com, an online coupon site.
With sweeteners such as discounts and cashback offers, an estimated 200 million Indian online consumers are today being cultivated by online retailers, to change their shopping behavior from offline retail to buying online. The strategy has clearly had impact with the e-commerce market estimated to double in size this year. According to the Boston Consulting Group’s digital influence study 2013-14, online shopping is expected to rise to 14 percent by 2016 from a 6 percent in 2013. This share gain of online transactions will have a dramatic impact on the online ecosystem across both advertisers and publishers, and Komli’s KISS, is another step in this direction.
“The vision of KISS is to create a property that delivers value to all stakeholders in the online shopping experience: discounts to consumers, transactions to our e-commerce partners, and advertising revenue for our publishers” said Amar Goel, Founder and CEO, Komli Media.
Komli will facilitate cross-category online transactions via couponing sites like Couponrani.com,Couponation.in, Couponraja.in, Buyt.in, Freekamaal.com, Shoppirate.in and many more that consumers can then avail of at e-commerce sites of their choice.
At the occasion of the launch, Ruksh Chatterji, VP India, Komli Media said, “As an affiliate network, it is our job to deliver transactions to our e-commerce partners. With KISS, we want to kick-start the winter shopping frenzy in India and do our job better.”
Komli Media has 5,000 publishers in its network, across India, South-East Asia, Australia and New Zealand. The 7-day KISS is expected to have an impact across this ecosystem. “In our constant endeavour to create value for our partners, we have launched KISS. The concept will create an opportunity for our merchants and publishers to reach out to targeted consumers, and for consumers to get great offers from participating merchants. Happy Shopping!” said Sandeep Balani, Director – Publisher Development, Komli Media.
About Komli Media:
Komli Media is Asia Pacific’s leading media technology company with solutions across display, ROI, mobile, social, and video for marketers, agencies and publishers. Komli is building next-generation platforms that leverage the power of programmatic buying to make advertising across display, mobile and social simpler and transparent. Headquartered in Mumbai, Komli Media has 300 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. It is venture backed by leading investors such as Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson, and Peepul Capital. Find out more at http://www.komli.com