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Power of Social Media and Women Online

The emergence of Internet has changed the way media is treated and consumed. Back in 1980’s when Netscape Navigator was launched; it took them 6 quarters to reach out the then magical figure of million users as compared to the latest Apple ipad which reached the same milestone in just 28 days. This just shows the immense potential the medium has and the explosive rate at which it is growing. The global growth has given a strong thrust to India’s digital evolution too.

To understand India’s digital evolution further in to detail, we at ViziSense decided to execute a custom research that would help advertisers / marketers better understand the revolution that has changed the way we consume web i.e. Social Media and the biggest target group in the country i.e. Women. The report will demystify how and why Social Media is becoming the way of life while also unraveling the mystery that surrounds around Women’s Online Behaviour.

Social Media:
It needs no introduction; from friends to family to elders all are on your Facebook account or following you on Twitter. Your virtual life is no more private thanks to Social Media, besides we too don’t want to keep it private. As the report highlights, 60% of the Indian internet audience is on Social Media making it the most important destination that advertisers today can’t ignore. The report also highlights several key parameters from an advertiser point of view like the part of day when visits are at peak, time spent, revisits, user demographics, favourite activities amongst others. The report compares all this data between 3 top Social Media destinations in India today i.e. Facebook, Orkut and Ibibo giving a complete understanding of Social media scenario in the country today. All in all it’s a report that would just sharpen your knowledge about the Social Media phenomena in the country today for better exploitation! 

Women Online:
The second report that we are releasing today is about the behavior of India’s most preferred target audience for most advertisers i.e. Women. In India, women are decision makers for family, kids and herself so she acts like an influencer / catalyst and even decision maker for most purchases decisions. The growth and penetration of Internet in smaller and tier II towns have given women the power and access to the world of Internet like their counterparts in metros and hence has increased their awareness to the world outside. However, contrary to the popular myth, according to the report shopping doesn’t feature in the top 3 online activities for women, surely upsetting many. The report highlights the top activities for women across age groups, geographies and time spent. It also focuses on their behavior on Social networking sites and breaks it down in to different activities they would indulge in to on the Social web. The report also details out demographics, marital and employment status of women online. A must have for all marketers who are looking at different ways to reach out to women as it gives out some interesting insights which are unique and not known to many!

There is more to come from us in the coming months. Stay tuned in!


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