The Virtual World Of The Car Buyer

Older Posts

The Indian passenger car market is at a pinnacle, witnessing robust double digit growth each month in sales. The surge in automobile sales has made India a very important market for most car manufacturers (OEMs) across the globe and they now seek deeper understanding of the Indian market and consumers.

To win over in this highly competitive market, advertisers are stretching their marketing budgets, trying every medium in an effort to reach out to their consumers and establish their brands. With growing internet penetration and over 80% of potential car buyers on automobile websites, online now becomes a medium which brand managers cannot afford to ignore. It is therefore very important for brands to engage with this audience online and track their online behavior.

Realizing the importance of this growing sector and its role in influencing car purchase decisions, we at ViziSense decided to study a potential car buyer’s online behavior. Our research is based on tracking of actual consumer behavior of over 5000 panelists, tracked over June – December 2010 (The ViziSense India panel is > 1,00,000).

What makes it extremely important for advertisers and brand managers to have this report? Few points highlighted below:

  • Contribution of automobile portals and OEM sites in aiding buying decision
  • Share of cars searched (in each segment from entry to premium)
  • Comparisons across models and segments
  • Top cities and share of non-metros across segments
  • Attributes and features most consumed on automobile sites as well as OEM sites
  • Break up by Price range, fuel type and much more
  • Share of interest between ‘new’ and ‘used’ cars
  • Role of ‘social influencers‘ in aiding pre-purchase decision making
We are happy to share the overview with you and even present the report in person if the above data is exciting and meaningful to you.

 

contact us

india

TEL : 022 - 42338181

Times square Building,
2nd Floor, Western express highway,
Beside Sai Service,Andheri East,
Mumbai 400069


TEL : 080-67722700

FAX : 080-67722700

SJR Primus, 2nd Floor,
Industrial Layout,
Koramangala 7th Block,
Bengaluru – 560 095


TEL : +91 124 4734600

Smile Vun Group Building
Plot 426, 2nd Floor,
Udyog Vihar, Phase III,
Gurgaon, Haryana, India 122016


2, 4th Floor, KRM Centre,
Harrington Road, Chetpet,
Chennai, Tamil Nadu 600031