While the world is busy battling the economic storms, smart brands across the world are carefully focusing on spending their marketing dollars to lure customers, generate ROI and create credibility for themselves.
Putting India under the lens, the market here has discrete ratio of sectors, demanding customers and fluctuating economic patterns.
Overall, digital marketing in India, in low single digits as a % of overall marketing media spends, is still in its infancy and therein lies the significant head-room for growth and hence the amazing opportunity.
This also necessitates the need for brands to evaluate smarter ways to create a strong and effective pull to generate business value. Traditional companies and bureaucrats are beginning to understand the value of the digital media. From CEO’s to politicians, everyone today is embracing digital and that’s great!
While increased spend in this space has opened new opportunities for companies like Komli, it has also put more pressure on marketers to measure and attribute investments to revenue and profit growth.
Time for everyone to act fast and be a part of the exciting revolution!