SDK 2.0 for android, iPhone and iPad supports HTML5 and tracks UDID & IFA on iOS
Mobiles are fast gaining adoption as the platform that provides reach and engagement on a very personal device. Brands are getting smarter and move innovative with how they use mobile media to connect with their target audiences. Among demands of transparency and privacy, brands are also looking at gathering data and learning more about their users to create better catchments and deliver richer experiences. The opportunity here for developers that depend on monetization through advertising is to build features into their applications that are brand friendly.
In support of brand advertising on smartphones, Komli Mobile has just released the latest version of their SDK (Software Development Kit 2.0) that helps application developers run smarter, faster and richer ads on their applications creating a whole new revenue opportunity for them with brands. The new SDK 2.0, developed at Komli Mobile’s engineering center based out of Chennai, India:
- Enables advertising for iPads, iPhones and Android devices
- Supports MRAID 1.0 – globally established norm for HTML5 advertising also supported by IAB.
- Tracks users using Open UDID or IFA (on iOS 6.0) for better targeting on applications
- Accepts Video ad formats
- Can be easily integrated – Demo training videos make integration easy and quick
To meet advertiser needs for engaging ad formats and rich experiences on smartphones and tablets, agencies are now looking at MRAID compliant rich media solutions and applications that support this. "Celtra is fully certified with Komli Mobile and its new SDK for android, iPhone and iPad, are fully certified to run our MRAID complaint formats within their mobile web and in-app inventory. Komli is one of the first mobile advertising platforms within South East Asia to do so" confirmed Grant Stratemeyer of Celtra Inc., the industry leader for rich media advertising and analytics.
Apple has recently taken a bold step to support mobile advertising with its latest launch, the iPhone 5. The new iPhone 5 comes equipped with a unique identifier for the phone, IFA (Identifier for Advertising), which solves 2 problems: it helps advertisers track a mobile user’s action across mobile websites and applications, while collecting the least possible information that could personally identify a user. The mobile ecosystem has already recognized the benefits of the new identifier, and has started adapting to it. Komli Mobile is among the first to recognize the IFA with their latest SDK.
“Following the launch of iPhone 5, we have adapted our SDK to track the IFA in addition to UDIDs. Our latest SDK integrates quickly, makes much more revenue for publishers, and enables better targeting for advertisers while respecting the privacy of users. Given our dominance within the Asia Pacific digital advertising market, our SDK will enhance revenues for developers within this region” says Amit Bhartiya, VP – Komli Mobile.
Developers can access the new SDK through www.komlimobile.com.