Form Based Banners Deliver Superior Performance
After beating Advertiser expectations with their revolutionary product Search RePlay, India's leading Ad Network, Komli Media has once more surpassed advertiser's needs.
Finance as a category has always been performance focused. Most finance advertisers have an almost insatiable appetite for leads but they operate under very heavy cost pressures. Finance advertisers struggle to balance the volume and cost of their leads with media costs, which tend to trend upwards.
To help finance advertisers improve the efficiency of their media buys, Komli experimented with form-based banners for lead capturing. Form-based banners capture user data within the creative itself. Non-form based banners are clickable ad units that take the user to a landing page where the user fills in the required fields.
Based upon encouraging results in the initial stage, Komli then closely tracked six different campaigns for Finance Advertisers running form based and non form based banners for three months.
The findings, displayed below, clearly show the difference in performance. Campaigns running form based banners performed 3.5 times better compared to similar campaigns which were run using non-form based banners. A snapshot of the campaign performance is as given below.
To summarise the above results
About Komli
Komli (www.Komli.com) provides technology-driven solutions for advertisers and publishers to improve their online marketing results. Its clients include Naukri, Makemytrip, Cleartrip, TribalDDB, Ogilvy & Mather, GroupM, Lycos, Looksmart, Times Group (Timesjobs, Simplymarry and Magicbricks). The Komli Performance Network and the Komli Premium Network are two of the largest Indian networks helping publishers monetize their Indian inventory. PubMatic is the world's first and largest service that increases Web publisher's revenue by automating and optimizing ad serving decisions across ad networks.
Komli has offices in Mumbai, Delhi, Pune (India), Palo Alto and New York (USA). Komli is venture-backed by Nexus India Capital, Draper Fisher Jurvetson and Helion Ventures.
Contact
If you have any questions please email press@komli.com or visit Komli at http://www.komli.com You can also reach Komli at +91 22 2649 2575 (Mumbai Office) or +1 (646) 205 4192 (New York Office).
