Advertisers: Case Studies
- Komli's Brand Solutions Enable Kwality Walls to Get Ahead in the Game of Love
Komli Media delivers a highly engaging online rich media ad innovation on Komli's Youth Vertical, along with real-time measurement for Kwality Walls' Cornetto 'Ho Jaane De' online brand campaign. Rajiv Jadhav, Associate Director – Digital Media, Mindshare commented, "The campaign for Kwality Walls' Cornetto surpassed our expectations – reaching 1.5 million users, including over 850,000 users interacting with the banner. We liked what they did with the rich media innovation."»
- Big TV Gets Big Results with Komli Media
2008 saw the impressive debut of Reliance ADAG's foray in direct to home (DTH) services - Big TV was set to invade homes all across India. Komli Media teamed up with Big TV to evaluate the impact of their banner advertising campaign on Komli's ad network. Interesting insights from the brand impact study revealed a 25.6% brand awareness lift from impressions, which indicates that CTR alone is not a reliable indicator of the success of a marketing campaign.»
- Brand Marketers Look Beyond Clicks To Measure Ad Campaign Success
Komli Media and Vizu Corporation have partnered to introduce the Ad Catalyst platform that helps advertisers go beyond Click Through rates (CTR) by measuring how online ads impact viewer perceptions of key brand attributes in real time. For the case study, Komli teamed up with one of IndiaÂ’s leading technology hardware providers to evaluate the impact of their banner advertising campaign on eBay India.»
- Media Planning: A Balance between Media Cost and Target Audience
Today, we are living in turbulent economic times. As marketers focus on reducing the cost of their media buys, the quality of the media that they are buying often becomes the first casualty. Is the goal to drive the cheapest site traffic or is it to drive the best site traffic?»
- Form Based Banners Deliver Superior Performance
After beating Advertiser expectations with their revolutionary product Search RePlay, India's leading Ad Network, Komli Media has once more surpassed advertiser's needs.»
Komli has proven to be a company excelling in their industry and its ripples have turned into waves. It was difficult for us to narrow down, but we are pleased to have included Komli Media in our list of promising Top 100 companies globally and in Asia.