Advertisers: Media Planning

ViziSense MediaMix, launched in March 2009, is India's first online media planning tool that helps media planners and marketers identify the optimal mix of websites to attract the relevant target audience for online campaigns.

ViziSense MediaMix was developed with the aim of delivering accurate and reliable India-specific Web statistics for media planners, media buyers, and marketers. The easy-to-use MediaMix user interface can filter through thousands of websites and identify those that a selected target audience is most likely to visit. MediaMix presents a site's demographic composition for the selected target audience, along with overall statistics on unique unduplicated visitors, reach, and page views. MediaMix also contains features that allow agencies and marketers to save, export and compare media plans for future use.